If they get to the point where they are reading the item description, then your listing has passed these initial checks. The description you created will be the difference between a buyer purchasing your item, or clicking ‘back’ to continue wading through more listings.īuyers are judging your listings on two main criteria: is this the item I want? and how trustworthy is the seller? So creating a good description means answering these two criteria. When a potential buyer first lands on your listing, they are scanning the page for indicators or red flags that this isn’t the listing for them. eBay is an extremely crowded marketplace which means buyers may look at tens or hundreds of listings before they get to yours. The purpose of an eBay item description is not only to sell the item, but also to sell yourself as a seller.
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